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Icebreaker Outdoor

Icebreaker Nature
Icebreaker Nature
Icebreaker Nature
Icebreaker Nature
Icebreaker Nature

Icebreaker Outdoor

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Icebreaker required a distinctive brand positioning for their new Outdoor clothing range . The brand solution was designed to resonate with an international audience and position the Outdoor range as a world leading apparel product. The solution has captured the spirit and design philosophy of Icebreaker and has translated effectively into all brand online and offline channels. The primary deliverable was motion media positioning sequences.

Icebreaker New Zealand.
Photo illustration.
Motion graphics sequences.

Design Director.
Jeremy Mansford - Motion graphics.