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Icebreaker Hornman

Icebreaker Hornman
Icebreaker Hornman
Icebreaker Hornman
Icebreaker Hornman
Icebreaker Hornman

Icebreaker Hornman

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In 2004 Icebreaker required a brand that would stand apart from all global competition. The hero image of the Horn Man was created. In combination with a powerful brand story, distinctive product attributes, and an uncompromising commitment to design aesthetics, Icebreaker has become an exciting market leading apparel brand.

Icebreaker New Zealand.
Brand Identity.
Brand Collateral.

Design Director.
Geoff Francis - Retoucher.
Max Shearburns - Photographer.
Simon Cosgroves - Mac Operator.