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All Blacks

All Blacks
All Blacks
All Blacks
All Blacks
All Blacks
All Blacks
All Blacks

All Blacks Brand identity

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The objectives of the All Blacks rebrand in 2004 was to protect the brands intellectual property nationally and internationally. Make the mark visually stronger, protect it's heritage and make it totally protectable as a modern sports marque. A unique and crafted typeface was developed which is now owned by New Zealand Rugby Union. The iconic silver fern was evolved to work in harmony with the new typeface.

DNA Design.
Logotype design.
Brand identity application.
Environmental design.

Design Director.
Project lead designer.